Bold is a digital health company founded in 2017 that delivers personalized exercise programs designed to prevent disease and support healthy aging in adults over 65. The platform combines live and on-demand classes, clinical assessments, and individualized programming to address common health concerns in older populations.
The company's offerings include balance programs, which the company claims reduce fall risk by 46%, and pain programs targeting joint pain reduction of over 50%. Members gain access to thousands of live and on-demand classes alongside personalized exercise regimens tailored to individual capabilities and needs. Programs are built on evidence-based research and behavioral science principles focused on driving lasting behavior change.
Bold partners with leading Medicare Advantage plans and healthcare providers across the United States, positioning itself within the preventive care and telehealth sectors. The company's approach reflects a research-backed methodology to engaging older adults in sustained exercise and wellness practices as a means of disease prevention and improved health outcomes.