Plume operates a virtual gender-affirming care clinic exclusively serving trans and gender non-conforming adults. Founded in 2019, the organisation has served more than 35,000 patients through its telehealth platform, offering gender-affirming hormone therapy, mental health care, sexual health care, and everyday wellness services delivered online.
The company operates Prism, a community platform where members access support groups, events, and educational resources covering medical, social, and legal aspects of transition. Over 60% of Plume's team identify as trans and gender non-conforming, reflecting its commitment to centring the communities it serves in both care delivery and organisational structure.
Plume's service model operates across the country, bringing specialist gender-affirming care to trans adults in regions where access to such services remains limited. The organisation combines clinical care with peer support and education, positioning itself as both a medical provider and a community resource for those navigating transition.