SimpliFed provides virtual lactation and maternal feeding support to families across the United States through certified lactation consultants (IBCLCs) and care navigators. Founded in 2019, the company offers evidence-based care covering breastfeeding, chestfeeding, formula feeding, pumping, and donor milk use, with services beginning at 28 weeks of pregnancy and continuing through postpartum and weaning.
The platform operates through partnerships with health plans across all 50 states, making services available to families at no cost. Clinical staff include certified lactation consultants alongside care navigators who provide support around the clock. The company prioritises accessibility through bilingual providers, flexible scheduling including night and weekend appointments, and 24/7 access to care navigators.
SimpliFed's service model emphasises judgment-free, evidence-based guidance tailored to individual family circumstances and feeding goals. The company works within the payer-provider ecosystem to integrate maternal feeding support into broader postpartum care pathways.
