Founded in 2017, thirty madison operates a portfolio of virtual-first healthcare brands, each focused on managing specific chronic conditions. The company's brands include keeps (hair loss), cove (migraine), picnic (allergies), facet (skin conditions), and nurx (sexual health). Each brand applies a proprietary care model designed to provide accessible, personalized treatment delivery tailored to the needs of patients managing these conditions over time.
The company has raised over $229 million in total funding, including a $140 million Series C round that elevated it to unicorn status. It claims to serve hundreds of thousands of people through its specialized brands, which emphasize ongoing care and patient access rather than episodic treatment.
Operating entirely through digital channels, thirty madison handles prescribing, medication management, and follow-up care remotely. The model prioritizes affordability and measurable patient outcomes across its portfolio of conditions. The company's approach reflects a broader trend in healthcare toward disaggregated digital services, with distinct brands handling specific conditions rather than operating under a single health platform.