Willow Health is a third-party administrator (TPA) founded in 2015 that manages self-funded employer health benefit plans. The company works with organizations of 100 employees or more across all 50 U.S. states, providing full-service administration that allows employers to retain control of their healthcare funds while reducing costs.
The firm's core offering combines benefits consulting with hands-on plan management, encompassing claims processing, employee communications, provider network management, and self-funded plan design. Willow Health typically delivers savings of 10–30% in the first year by helping employers align healthcare spending with actual inflation rather than industry-wide trends. The company continues to expand its provider networks and service offerings to improve coverage options for employees.
Willow Health emerged from Continuant, a medium-sized company based in Tacoma, Washington, in response to rising healthcare costs that leadership saw as draining company resources without proportional benefit to employees. The company's approach centres on the principle that employers should own their healthcare dollars and that benefits administration can be both cost-effective and comprehensive.