Zócalo Health is a Latino-founded virtual primary care provider established in 2021 to address healthcare disparities within the Latino community. The company operates across California, Texas, Maryland, and Washington, delivering telemedicine-based primary and urgent care alongside behavioral health services. Its model combines clinical care with social support delivered through promotoras de salud - community health workers embedded within Latino communities - and bilingual providers trained to deliver culturally-competent care.
The company raised $5 million in seed funding and operates against the backdrop of persistent access challenges: roughly one in three Latinos lack health insurance, and Latinos experience 50% higher rates of delays accessing medical care compared to non-Hispanic white populations. Zócalo Health's service addresses these disparities for over 62 million Latinos across the United States.
The care delivery model integrates mobile health apps for iOS and Android with in-person community engagement, positioning the service to reach patients virtually, in their homes, and within their neighborhoods. This combination of digital infrastructure and ground-level community presence reflects an approach that marries modern healthcare technology with established trust networks within Latino communities.